Case Study

Salomon: The monocoque ski

25 pages
May 1994
Reference: IMD-3-0575

The case presents the situation of Salomon SA, a world leader in ski bindings, ski boots and nordic ski shoes, in November, 1987, when important decisions are needed regarding their entry into the alpine ski market. The central issue is the development of an action plan for the successful introduction of this innovative ski in 1991. The case also provides ample opportunity to discuss the role of the manager-entrepreneur, Georges Salomon, in the development of new products.

Keywords
Ski Equipment
Settings
Global, France
1988-1991
Type
Field Research
Copyright
© 1994
Available Languages
English
Related material
Teaching note, Video
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