Lana Meier's first day at Immaplast
The case presents a company that faces a sustainability dilemma. Immaplast is confronted with potential health risks of old generation products, which -if confirmed and rising to public attention- may entail substantial business risk, even threatening the mid-term survival of the company. The case is written for undergraduate courses providing the basis of discussion for major concepts of sustainability.
2004
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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