Case Study

Hering Textil S.A.: "um quadro para reverter"

39 pages
December 1998
Reference: IMD-3-0631

Ivo Hering is looking at how to get ready for the era of open markets in Brazil. He has to rethink his strategy and hires a consultant to help him with this strategy process.

Keywords
Corporate Strategy, Industry Analysis, Textile, Clothing
Settings
Brazil
1994
Type
Field Research
Copyright
© 1998
Available Languages
English
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