Disneyland Paris – Anno 2009
This case tracks in brief the story of Disneyland Paris from 2006 to 2009. It follows up on the case “Disneyland Resort Paris: Mickey Goes to Europe” which covers 1992 – 2006. The case provides updated results and key figures and it illuminates some of the managerial efforts that led to profitability. The case also positions Disneyland Paris in a new era and highlights the challenges that lie ahead.
The Disneyland Paris case(s) can be used for teaching International Business, Human Resource Management and Strategy. It highlights the complexity of managerial challenges in a multicultural environment and also the relationship between private enterprise and government / regional development.
2006 - 2009
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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