Case Study

Alcon laboratories (A)

25 pages
August 1998
Reference: IMD-3-0716

The CEO of Alcon Laboratories, a US-based pharmaceutical company specializing in ophthalmics, needs to prepare a long-term global strategy to fit the changing global healthcare market and the requirements of the corporate parent, Nestlé, based in Switzerland. The company needs to grow twice the market growth to maintain a strategic role. Decisions concern business scope, segment selection, geographic balance, and country selection. The case is written for executive programs and graduate classes in global strategy and for global marketing.

Global Strategy, Ophthalmology, Corporate Strategy, Global Marketing, Pharmaceuticals, Healthcare
Global, United States of America
Field Research
© 1998
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics