The International Business Strategy of LaLiga

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DateWednesday, June 19, 2019
Time19:00 - 21:00
Speaker(s)Eduard Castell, Delegate, LaLiga
Description

The ESADE and IMD Business Schools Chapters in Hong Kong in collaboration with the Spanish Chamber of Commerce in Hong Kong and LaLiga are proud to host on Wednesday the 19th of June a conversation with Eduard Castell about "The International Business Strategy of LaLiga".
 
What are the challenges facing LaLiga today? What is LaLiga doing in Asia to boost its popularity here? An analysis of the different actions that LaLiga has made to grow and expand internationally.
 
As the delegate of LaLiga based in Hong Kong, Eduard Castell is in charge of LaLiga's sports and business development in the city. Eduard will talk in detail on how LaLiga arrived in Asia and how they plan to establish a solid brand image, network of fans and network of broadcasters here. Eduard will also talk about Sport Management and his professional experience in working for such a well known institution. 
 
Registration begins at 6.30pm

Eduard will also have some LaLiga perks to award to some lucky winners of a fan quiz following his talk, are you ready?

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VenueWeWork, Hong Kong
19th Floor, Cityplaza Three, 14 Taikoo Wan Road, Taikoo
MTR Exit E Tai Koo station, then follow the signs for Cityplaza Three
Dress CodeBusiness Casual
Registration DeadlineTuesday, June 18, 2019

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