Sustainability strategy 2.0: Putting customer first

An IMD masterclass on rethinking sustainability as a driver of customer value and competitive advantage

Sustainability fatigue is setting in, or so it seems, and in some parts of the world  “Greenlash” is the new expression of our times… Does this say that the sustainability topic was just hype? Certainly not – and the social and environmental problems won’t be going away… Rather, this means that sustainability needs a conceptual reboot. It is high time we think of sustainability as an engine of growth and profit. 

Join Frédéric Dalsace, Professor of Marketing and Strategy, for an interactive masterclass that challenges conventional sustainability thinking. We will explore why firms should refocus their sustainability efforts on customers — and how this shift can unlock new value, strengthen competitiveness, and turn sustainability into a genuine growth engine.

The takeaways from your masterclass:

• Sustainability 1.0 provided different answers to the wrong question
• Firms should focus their sustainability efforts on customers who don’t care about sustainability
• Sustainability is a tool that increases customer value and/or affordability 

Following your masterclass, you will have the chance to engage directly with our Program Advisors. They will provide:

• A comprehensive overview of IMD’s sustainable business program portfolio, plus insight into our renowned Orchestrating Winning Performance program (OWP).
• Insight on how our programs can align with your professional aspirations.
• Answers to all your questions about our sustainable business programs and more.

Agenda

• 12:00 – 12:45: Sustainability masterclass “Sustainability strategy 2.0: Putting customer first” with Professor Frédéric Dalsace.
• 12:45 – 13:00: Introduction to IMD sustainable business & OWP programs with our Program Advisors, followed by a Q&A.

Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.