Yoshi Fujikawa
Yoshi Fujikawa is Affiliate Professor of Strategy and Marketing. His research and teaching focus on the intersection of strategy, marketing, and service management, reframing service not as an industry sector, but as a fundamental logic of value creation and value capture across industries. His work highlights the leadership challenge of shifting lenses from firm-centric, one-way models of value creation toward more collaborative co-creation with customers and stakeholders, particularly in ecosystems shaped by digital platforms and AI.
His passion lies in shaping the future of learning. With over two decades of experience in global executive education, he has worked with over 100 corporate clients and served as faculty director for more than 30 custom and open programs. He has also led Japan discovery immersions on stakeholder capitalism and service excellence for schools such as CEIBS, CKGSB, EHL, ESMT, PKU Guanghua, SKK GSB, SMU, SNU, Tsinghua SEM, UBC Sauder, and Yale SOM.
He has published in leading peer-reviewed journals such as Journal of Service Research and in practitioner-oriented outlets, including Harvard Business Review. He has also authored over 30 case studies with Harvard Business School and Hitotsubashi ICS.
Fujikawa joined Hitotsubashi ICS in 2003 and played a central role in developing its Global MBA Program, serving as program director for 15 years (2006–2020). Under his leadership, the program achieved the #1 ranking in Japan in the QS Global MBA Ranking. He also served as Associate Vice President for International Affairs (2018–2020), helping expand the university’s global network to more than 100 partner schools.
He has taught at top business schools worldwide, including Yale School of Management, where he received the Part-time Faculty Teaching Award (2025–2026), and has held visiting positions at Doshisha Business School, EHL Hospitality Business School, Koç Graduate School of Business, and Seoul National University Business School.
Fujikawa serves on several boards and committees, including the Japan Service Awards, the Japan-US Educational Commission (Fulbright Programs), and the International House of Japan. He has also been actively involved in the Global Network for Advanced Management (GNAM) since its inception in 2012, contributing to innovation in management education such as Global Network Courses, Global Network Weeks, and Global Virtual Teams.