IMD business school for management and leadership courses

Senior management, including CEO Tim Höttges and Board member Claudia Nemat, explicitly emphasizes AI’s role in driving growth and efficiency, describing how “systematic use of AI” will be key to its future growth. Deutsche Telekom has established an AI Competence Center (AICC) to pool expertise and launched the Global Telco AI Alliance with other carriers, ensuring broad executive backing. On the technology side, the company is investing heavily. It has begun integrating AI throughout its networks (self-optimizing cells and energy-saving antennas) and service operations (AI-enabled chatbots and ticket automation) to reduce costs and improve quality. The company is also rolling out new AI-powered products: a consumer “AI Phone” assistant (powered by Perplexity) and a Magenta® AI app platform, as well as enterprise offerings. In mid-2025, Deutsche Telekom announced a partnership with Nvidia to build an industrial AI cloud (10,000 GPUs) for the European industry, highlighting its AI infrastructure ambitions.  

The company is also preparing its workforce for AI and setting ethical guardrails. It reports tens of thousands of employees trained in AI skills and has an internal AI manifesto and ethics guidelines that every project must pass. An interdisciplinary team ensures compliance with the EU AI Act, and extensive training (e-learning, ethics games, “prompt-a-thons”) promotes responsible AI use. In short, Deutsche Telekom’s recent announcements demonstrate strong executive support, aggressive AI deployment in operations and services, substantial talent upskilling, and a clear focus on ethical governance.