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    Case Study

    Drinkotec: Changing a company, changing a life (B): Taking the leap

    By Jim Pulcrano, Giancarlo Luchetta Bedin, Srinivas Reddy (Srini) Mamidi, Anton Rozhkovskiy and Bakel Walden
    8 pages
    August 2023
    Order this case study
    Reference: IMD-7-2487

    The deal is closed; Franck-Erik Flegbo and Cyril Le Terrien become the owners of Drinkotec but discover that the existing team doesn’t really have the capabilities or culture to innovate. The Covid-19 pandemic hits, and they discover that their customers need Drinkotec’s help.

    Learning Objective
    • Creating a new culture
    • Leading change
    Keywords
    Business to Business, Digital Transformation, Entrepreneurship, Leadership, Sustainability, Beverage, Digital, Transformation, Risk, Scaling, Internet of Things, Industry Infrastructure, Industry Innovation, Sustainable City, Sustainable Community, Responsible Consumption, Responsible Production
    Settings
    Europe, Switzerland
    Drinkotec, Consumer Goods, Food and Beverage, Travel and Leisure, Hotels and Restaurants, Travel and Leisure, Catering
    2015-2023
    Type
    Field Research
    Copyright
    © 2023
    Available Languages
    English
    Related material
    Teaching note
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    This case study is part of a series
    • Drinkotec: Changing a company, changing a life (A): Daring to change
    • Drinkotec: Changing a company, changing a life (B): Taking the leap
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    This case study is part of a series
    • Drinkotec: Changing a company, changing a life (A): Daring to change
    • Drinkotec: Changing a company, changing a life (B): Taking the leap
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    Drinkotec: Changing a company, changing a life (A): Daring to change
    By Jim Pulcrano Giancarlo Luchetta Bedin Srinivas Reddy (Srini) Mamidi Anton Rozhkovskiy and Bakel Walden
    Case reference: IMD-7-2459 ©2023
    Summary
    Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, an...
    Read more
    Reference IMD-7-2459
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Drinkotec
    Industry Consumer Goods, Food and Beverage;Travel and Leisure, Hotels and Restaurants;Travel and Leisure, Catering
    Available Languages English
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    Drinkotec: Changing a company, changing a life (B): Taking the leap
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    Case reference: IMD-7-2487 ©2023
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    Reference IMD-7-2487
    Copyright ©2023
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    Organization Drinkotec
    Industry Consumer Goods, Food and Beverage;Travel and Leisure, Hotels and Restaurants;Travel and Leisure, Catering
    Available Languages English
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