Case Study

Leading for systems change: Peter Bakker and the WBCSD

20 pages
December 2023
Reference: IMD-7-2433

The World Business Council for Sustainable Development (WBCSD) is a network of 250 multinational companies collaborating to achieve Vision2050 ¬– a plan for a world where nine billion people can live well within the limits of the planet. WBCSD sets an ambitious agenda along three imperatives – climate, equity and nature action. The CEO of WBCSD, Peter Bakker, is known for his ambition to drive action at a fast rate. However, moving the agenda too fast risks losing some companies. This case evaluates how Bakker can drive change at the rate needed and his strategy to do so.

Learning Objective
  • Understand the evolution of the WBCSD and its current platform for action, Vision2050
  • Analyze a leadership dilemma for sustainable systems change
Change, Climate, Environment, Reduced Inequalities, Climate Action, Life on Land
Europe, Switzerland
World Business Council for Sustainable Development, Philanthropy, Non-profit Organizations Management
Field Research
© 2023
Available Languages
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