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Case Study

OsterTel: Asia Pacific

By Allen J. Morrison and Tom Gleave

20 pages

November 2007

Reference: IMD-3-1882

This case focuses on the efforts of Hans Schmidt, a senior OsterTel executive responsible for customer service and support activities throughout Asia Pacific, as he attempts to best organize service operations throughout the region. Fresh from a successful reorganization of service operations in Europe, Schmidt has found that Asia Pacific presents a very different set of challenges. He is considering three different integration options: incremental change to the existing Asian model, adopt the European model of integration, or organize around sub-regional territories. After years of constant change in the global organization, OsterTel executives are tired; Schmidt knows that he has to get this solution right the first time around.

Keywords

Globalization, Regionalization, Change Management, General Management, Strategy

Settings

Asia Pacific
2005

Type

Field Research

Available Languages

English

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Asia Pacific Case Center

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Tel +81 52 20 38 111
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