Case Study

ABB (B): Strategic intent for the new millennium

6 pages
December 1999
Reference: IMD-3-0828

The A-case outlines the unprecedented changes in the electrical power industry which exploded right in the middle of 1996, as Lindahl was taking over from Barnevik. The case describes how ABB was affected by these changes and, in a way, forced to transform itself again. The B-case looks at the key actions taken by Lindahl as 1998 drew to a close. This series covers not only the electrical power industry, but also the whole area of automation, where ABB has high stakes as well. Two industry notes, one on the electrical power industry (GM 826) and a brief one on automation (GM 850) complement ABB (A) and (B).

Corporate Strategy, Deregulation, Industry Consolidation, Privatization, Electrical Engineering, Automation
1998 and early 1999
Published Sources
© 1999
Available Languages
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