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    Strategy is Digital

    How companies can use big data in the value chain
    By Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero
    144 pages
    Hardcover
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    This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data.

    It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data.

    The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

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    Strategy is Digital - IMD Business School
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    eBook

    You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

    Publisher
    Springer
    ISBN
    9783319311319
    Related topics
    Strategy
    Big Data
    Change Management
    Value Creation
    Digital
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