In today’s competitive environment where latecomers can replicate almost any product or service for less, and where expert intuition and market intelligence have been overtaken by machine algorithms, companies can no longer just be very good at what they do. They need to leap to new knowledge disciplines. The best leap repeatedly. And it’s the combination of two skills–mastery of the old and the new–that empowers them with the best competitive advantage.
To discover how some companies not only survive but thrive for centuries, strategy expert Howard Yu identifies key trends from business history, skillfully extracting timeless lessons and applying them to today. He illustrates how managers can look to leverage technological shifts, increasingly ubiquitous connectivity, smart machines, and managerial creativity–in order to leap forward. Ultimately, Leap is a playbook for the future that shows how pioneering players can thrive by rethinking their businesses, their relationships with customers, and the very reasons they exist.
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- Changing strategies when you are late to the game
- How to know if your industry is about to be disrupted
- Leap: How to thrive in a world where everything can be copied
- Questions your company should be asking to be future-ready
- Ready for the next landscape shift? Gauge your company’s agility now
- The four principles to survive disruption and flourish in a changing world
- Changing strategies when you are late to the game
- How to know if your industry is about to be disrupted
- Leap: How to thrive in a world where everything can be copied
- Questions your company should be asking to be future-ready
- Ready for the next landscape shift? Gauge your company’s agility now
- The four principles to survive disruption and flourish in a changing world

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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in I by IMD
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Case reference: IMD-2663 ©2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-2650 ©2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications