Pep Guardiola is often hailed as one of the most successful football managers in the world. He frequently appeals to players’ individual emotions to motivate them and to generate a feeling of belonging to the team. This case delves into his first season as a coach at FC Barcelona (2008-09), with a particular focus on his team’s journey to the UEFA Champions League final and his use of collective emotions to motivate his team to perform. The case zooms in on events in the dressing room that preceded the final game. Instead of his usual speech before kick-off, Pep showed an inspirational video to all players. The moving video illustrated the team’s accomplishments, hard work, and dedication. It leveraged heroic images with emotive music, touching the hearts of the players. The case intends to explore the complex relationship between the use of collective emotions and team performance and allows to explore and apply frameworks to participants’ own leadership.
- Recognizing the importance of appropriately using the emotions at hand for effective leaders.
- Understanding emotions in terms of their intensity (low-high) and valence (pleasant vs unpleasant).
- Recognizing how different emotions can affect a team performance.
- Reflecting on one’s immediate environment (family, friends, colleagues, boss, team) and exploring examples of appropriate / inappropriate use of emotions.
- Applying the model to one’s own leadership and exploring what to improve.
FC Barcelona, Travel and Leisure, Football
June 2008 – June 2009
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications