Tyre Recycling Solutions: What goes around comes around
Old tires are cumbersome, environmentally unfriendly and materially complex. A cost-effective, sustainable technological solution for dealing with them could contribute significantly to the circular economy and generate major social and economic benefits. The Swiss-based company Tyre Recycling Solutions has developed a breakthrough technology with the potential to provide a solution. This case examines the pillars of the circular economy and the EU’s efforts to support it, presents the tire sector’s multifaceted ecosystem, leads the reader through the complex tire manufacturing process and the tire supply chain, and then discusses TRS’s proposed solution. Students will be asked to respond to the following question: How can TRS’s CEO make the company financially sustainable, so that it can make the tire industry sustainable?
- Understand the basics of the circular economy
- Grasp the intricacies of the EU taxonomy
- Discuss the various elements that comprise a sustainable business model
Tyre Recycling Solutions, Automotive, Tires
2021
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
For more than a decade, ESG-linked funds and corporate sustainability strategies have run on the same quiet assumption: spend more on sustainability, and the market will eventually reward you for it. The problem, however, is that this theory is mo...
The case tracks the development of Slow Forest Coffee, a company launched in 2017 on the belief that when producing food in a regenerative way, everyone benefits. Farmers flourish, nature thrives and the economy prospers. By 2025 Slow had converte...
For years, executives were sold a compelling idea: doing good would also mean doing well. Surveys suggested that consumers were increasingly willing to pay more for products seen (or marketed) as better for the planet. Consultants reinforced the m...
Indigenous community enterprises (ICEs) face intensifying civic threats, yet how they collectively interpret these threats drawing on religious principles remains theoretically underdeveloped. Drawing on an in-depth ethnographic study of one of th...
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Business Venturing Insights June 2026, vol. 25, e00632, https://doi.org/10.1016/j.jbvi.2026.e00632
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications