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Case Study

Tyre Recycling Solutions: What goes around comes around

By Salvatore Cantale, Elisa Benito, Olivier Ferrari, Leila Khammari and Hongyu Li

10 pages

December 2022

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Reference: IMD-7-2427

Old tires are cumbersome, environmentally unfriendly and materially complex. A cost-effective, sustainable technological solution for dealing with them could contribute significantly to the circular economy and generate major social and economic benefits. The Swiss-based company Tyre Recycling Solutions has developed a breakthrough technology with the potential to provide a solution. This case examines the pillars of the circular economy and the EU’s efforts to support it, presents the tire sector’s multifaceted ecosystem, leads the reader through the complex tire manufacturing process and the tire supply chain, and then discusses TRS’s proposed solution. Students will be asked to respond to the following question: How can TRS’s CEO make the company financially sustainable, so that it can make the tire industry sustainable?

Learning Objective

Understand the basics of the circular economy
Grasp the intricacies of the EU taxonomy
Discuss the various elements that comprise a sustainable business model

Keywords

General Management, Sustainability, Business Model, Circular Economy, Responsible Consumption, Responsible Production, Corporate Governance

Settings

Europe, Switzerland
Tyre Recycling Solutions, Automotive, Tires
2021

Type

Field Research

Available Languages

English

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