Creation of a New European Super League: Dilemma or Opportunity for FC Bayern Munich?
Case Study

Creation of a New European Super League: Dilemma or Opportunity for FC Bayern Munich?

27 pages
June 2021
Reference: IMD-7-2294

FC Bayern Munich is undoubtedly the most well-known and successful German football team and Is one of the top ‘elite teams’ in Europe. Bayern Munich has been competing at the highest level on the European league since 1973 and is an exception in professional football, having generated profits for 26 years in a row. Other clubs often report losses, proceeding with transfers via loans, whereas Bayern Munich always uses current assets. The revenues from European football competitions increased constantly over the last decades, with the European Champions League (UCL) constituting the largest piece of the cake. The big European football clubs, headed by Bayern Munich, aimed for a bigger share of the increasing revenues and debated a self-organized break-away European Super League (ESL) out from UEFA.

Learning Objective
  1. Assimilate Game Theory by analysing and understanding a real-life business negotiation
  2. Evaluate the Importance of strategic alliances in complex and competitive business situations using Game Theory
  3. Learn and apply Business Model Canvas and Strategy Diamond during Decision Analysis of a complex situation
  4. Understand the importance of stakeholder mapping and management in strategic negotiations

 

Settings
Europe
FC Bayern Munich, Sports
2015-2019
Type
Published Sources
Copyright
© IMD 2021
Language
English
Related material
Teaching note
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics