Recreate customer value through digital

In a world of increased digitization and rapidly evolving consumer behavior, few business functions have been as profoundly disrupted as marketing. Beyond tactical adjustments, what are the broader strategic implications of digital on marketing? How do you seize the opportunities arising from digital to rethink your marketing strategy and change the competitive game?

This online program offers a strategic view on how to rethink marketing and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and the customer experience. You will reflect on how customer centricity applies to your own context and will expand your view on how to gain customer insights and educate and engage your target audience.

At the end of the program, you will be equipped with the insights and skills to generate a digital marketing strategy that enables you to leapfrog competitors and redefine customer value.

You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.

Discover how digitalization transforms the marketing landscape

Discover how digitalization transforms the marketing landscape

Explore pathways for recreating customer value through transforming products, markets, and customer experience

Explore pathways for recreating customer value

Become familiar with outside-in marketing activities to gain customer insights

Become familiar with outside-in marketing activities to gain customer insights

Explore inside-out marketing activities to educate and engage customers

Explore inside-out marketing activities to educate and engage customers

Learn the basics of customer centricity and how to apply it in your own context

Learn the basics of customer centricity

Develop a digital marketing strategy that will help you recreate value for customers

Develop a digital marketing strategy for your business

You and your class

You are a senior or mid-level marketer, digital native or business leader, who seeks to understand how marketing is being reshaped in the digital world and how to leverage the latest digital trends to leapfrog competitors.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

Next session
Duration: 8 weeks of study (4-6 hours per week)
2020
from
26
Oct.
to
20
Dec.

Online

CHF 2,950

SPECIAL OFFER

CHF 2,750 for IMD alumni

 

Application deadline:

Application deadline closes 2 weeks before the session starts.

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Disclaimer

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