Win, serve, and retain your customers with cutting-edge marketing management training

In this demanding business environment, you want to seize the opportunity to develop better customer insights to beat your competitors. Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business.

You will learn to co-create value with your customers, then capture and communicate that value innovatively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.

By creating more value for customers, you will grow your relevance and influence within your organization.

life-cycle

Employ data and insights to calculate your customer life-cycle value

team decisions

Use evidence-based analysis to have better team interactions

co-create value

Learn how to co-create value with your customers - and capture it

action plan

Create a value-based action plan ready to deploy in your business

What's special about learning online @IMD?

You experience immersive, interactive learning. You get personalized coaching at each step and constant opportunities to translate what you learn to your own business context. 

IMD's world-class faculty introduce you to the very latest in business knowledge, and provide you with skills to overcome challenges and find solutions.

Advance through your learning journey with weekly feedback from your dedicated personal coach. Discuss questions directly with your professors during live open office sessions. Sharpen your ability to apply and assimilate what you learn through group work with peers.

Videos
29
Videos
Business cases
7
Business cases
Group work sessions
8
Group work sessions
Coaching feedback
8
Touchpoints with coach

For marketers, using data and insights to understand customer perceptions and inform the decision making process is now more important than ever.

Stefan Michel

Program Director

In the end, it’s the ability to gain better customer insights, to co-create more value with customers, to communicate this value, and to capture it with better pricing - that’s what I call marketing.

Stefan Michel

Program Director

Next start & fee
Program length: 8 weeks of study (4-6 hours per week)
2018
from
30
Apr.
to
22
June

Lausanne

CHF 3,900

2018
from
01
Oct.
to
23
Nov.

Lausanne

CHF 3,900

Special offer

CHF 3,500 for IMD alumni

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