Win, serve, and retain your customers with cutting-edge marketing management training

In this demanding business environment, you want to seize the opportunity to develop better customer insights to beat your competitors. Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business.

You will learn to co-create value with your customers, then capture and communicate that value innovatively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.

By creating more value for customers, you will grow your relevance and influence within your organization.

life-cycle

Employ data and insights to calculate your customer life-cycle value

team decisions

Use evidence-based analysis to have better team interactions

co-create value

Learn how to co-create value with your customers - and capture it

action plan

Create a value-based action plan ready to deploy in your business

What's special about learning online @IMD?

Personalized coaching at each step, live open sessions with your professors and frequent interaction with peers ensures an immersive and interactive learning experience.

World-class faculty introduce you to the very latest in business knowledge and provide you with the tools and skills to overcome challenges and find solutions.

Constant opportunities to apply what you learn to your own business context ensure a real impact back at work - surveyed alumni score application of knowledge as 8.7/10.

IMD's Online programs have a 92% completion rate - online learning provides an excellent platform to strengthen your business skills while being flexible enough to fit into an already busy schedule.

Videos
29
Videos
Business cases
7
Business cases
Group work sessions
8
Group work sessions
Coaching feedback
8
Touchpoints with professional learning coach

This IMD cloud program has been an eye-opener. It allowed me to look at marketing from a more value-based perspective. The program highlights the key fundamentals on how innovation, competitor, and customer-value research drives a firm towards the most competitive offering.

Gabriela Peters

Product Manager, Uster Technologies

In the end, it’s the ability to gain better customer insights, to co-create more value with customers, to communicate this value, and to capture it with better pricing - that’s what I call marketing.

Stefan Michel

Program Director

Next start & fee
Program length: 5 weeks of study (4-6 hours per week)
2018
from
15
Oct.
to
18
Nov.

Lausanne

CHF 1,950

2019
from
21
Jan.
to
24
Feb.

Lausanne

CHF 1,950

2019
from
01
Apr.
to
05
May

Lausanne

CHF 1,950

2019
from
24
June
to
28
July

Lausanne

CHF 1,950

SPECIAL OFFER

CHF 1,750 for IMD alumni

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Identify your opportunities for career development.

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Our executive education programs are ranked highly by the world's most influential business publications.

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