Win, serve, and retain your customers with cutting-edge marketing management training

In this demanding business environment, you want to seize the opportunity to develop better customer insights to beat your competitors. Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business.

You will learn to co-create value with your customers, then capture and communicate that value innovatively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.

By creating more value for customers, you will grow your relevance and influence within your organization.

life-cycle

Employ data and insights to calculate your customer life-cycle value

team decisions

Use evidence-based analysis to have better team interactions

co-create value

Learn how to co-create value with your customers - and capture it

action plan

Create a value-based action plan ready to deploy in your business

Next sessions
Duration: 5 weeks of study (4-6 hours per week)
2019
from
07
Oct.
to
10
Nov.

Online

CHF 1,950

Special Offer

CHF 1,750 for IMD alumni

 

Application deadline closes 2 weeks before the session starts.

IMD business school rankings

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Our executive education programs are ranked highly by the world's most influential business publications.

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