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Marketing Programs

Develop your marketing fundamentals and hone your strategic marketing skills through the lens of digital.

Marketing Programs

Develop your marketing fundamentals and hone your strategic marketing skills through the lens of digital.

Rethink your marketing strategy and approach

Marketing and business strategy in today’s disruptive environment demands flawless agility to create and capture business value. IMD’s Digital Marketing, Marketing Management and Customer Centricity courses help you to develop your marketing fundamentals, sharpen your strategic marketing skills, and rethink your marketing strategy through the lens of digital.

World-class faculty

Learn directly from IMD’s renowned faculty, combining thought leadership with direct industry exposure.

Personalized coaching for maximum impact

Interactions with your leadership coach enable you to make the most of the learning experience and receive personalized feedback.

Immediately applicable learning

IMD’s programs are grounded in practical assignments to ensure you apply your learning from day one.

“Where to play and how to win.”

Learn more about marketing at IMD, as Goutam Challagalla, Professor of Strategy & Marketing, highlights how marketing has deeply transformed and continues to change by the day.

Explore your program options

All programs

Face-to-face

liVe virtual

Online

liVe virtual New

Leading Customer Centric Strategies

Boost growth. Become a customer-focused powerhouse

How do you become a customer-focused powerhouse that is hyper-relevant and valuable to your clients? The answer lies in leveraging and integrating three key business dimensions: your strategic marketing, digital transformation and leadership.

Location: liVe virtual Length: 9 weeks including 3 weeks immersive learning Fee: CHF 7,900

On campus

Digital Marketing Strategies

Master the skills of online-offline marketing

Learn how to create, capture and deliver value in a digital world.

Location: Lausanne Length: 5 days Fee: CHF 9,900 Next start: 8 May 2023

Online

Marketing Management

A value-based approach to marketing

Take a value-based approach to marketing management and develop the skills that will make you a more relevant and influential marketer for your business today.

Location: Online Length: 5 weeks Fee: CHF 1,950 Next start: 22 May 2023

Online

Marketing Strategy in the Digital Age

Recreating customer value through digital

Rethink your marketing strategy and value creation through the lens of digital, and change the competitive game.

Location: Online Length: 8 weeks Fee: CHF 2,950 Next start: 1 May 2023