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    Online program
    Marketing Management

    A value-based approach to marketing

    Online program

    Marketing Management

    A value-based approach to marketing

    Location Online

    Length 5 weeks
    (4-6 hours per week)

    Fee CHF 1,950

    Next program starts 6 November 2023

    Certification Receive IMD certificate upon completion

    Win, serve, and retain your customers with cutting-edge marketing management training

    In this demanding business environment, you want to seize the opportunity to develop better customer insights to beat your competitors. Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business.

    You will learn to co-create value with your customers, then capture and communicate that value innovatively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.

    By creating more value for customers, you will grow your relevance and influence within your organization.

    Employ data and insights to calculate your customer life-cycle value.

    Use evidence-based analysis to have better team interactions.

    Learn how to co-create value with your customers – and capture it.

    Create a value-based action plan ready to deploy in your business.
    Discover the learning journey

    I became an architect of my product, building a relationship between the customer and my product, and giving the customer the product he or she is looking for.

    Martin Cieslik Business Unit Manager, Serres Oy, Finland

    The program allowed me to look at marketing from a more value-based perspective. Pointing at the key fundamentals on how innovation, competitor and customer-value research drives a firm towards the most competitive offering.

    Gabriela Peters Product Manager, Uster Technologies
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    Experience the program
    “Capture customer insights and co-create value.” – Discover the program highlights.
    Map your marketing innovation – Watch a class excerpt.
    Hilti blends IMD online and on-campus learning.
    The IMD difference

    Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.

    Discover our distinctive approach to online learning.

    Access to thought leadership, regardless of location

    Programs designed and taught by IMD faculty, world-renowned experts in their fields.

    Personalized expert coaching

    One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

    Interaction with peers

    Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

    Bite-sized knowledge for improved learning outcomes

    Micro-learning focused on knowledge retention and actionable insights.

    Compelling multimedia content

    Carefully designed multimedia material for a dynamic online experience.

    Applied learning for real impact

    Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

    Next start & fee

    Length: 5 weeks (4-6 hours per week).

    Dates
    6 Nov – 10 Dec 2023
    Location
    Online
    Length
    5 weeks
    Price
    CHF 1,950
    Apply
    See admission information
    Discover IMD’s online programs
    Join an information session

    Discover IMD’s online programs

    Join an information session
    Elevate your executive career

    Earn your Online Advanced Certificate and take your career to the next level.

    Complete three online programs to deepen your expertise in a specific area that is relevant to your aspirations and goals.

    Find out more.

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