Online program
Marketing Management

A value-based approach to marketing

Online program

Marketing Management

A value-based approach to marketing

Location Online

Length 5 weeks
(4-6 hours per week)

Fee CHF 1,950

Next program starts 6 November 2023

Certification Receive IMD certificate upon completion

Win, serve, and retain your customers with cutting-edge marketing management training

In this demanding business environment, you want to seize the opportunity to develop better customer insights to beat your competitors. Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business.

You will learn to co-create value with your customers, then capture and communicate that value innovatively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.

By creating more value for customers, you will grow your relevance and influence within your organization.

Employ data and insights to calculate your customer life-cycle value.

Use evidence-based analysis to have better team interactions.

Learn how to co-create value with your customers – and capture it.

Create a value-based action plan ready to deploy in your business.

I became an architect of my product, building a relationship between the customer and my product, and giving the customer the product he or she is looking for.

Martin Cieslik Business Unit Manager, Serres Oy, Finland

The program allowed me to look at marketing from a more value-based perspective. Pointing at the key fundamentals on how innovation, competitor and customer-value research drives a firm towards the most competitive offering.

Gabriela Peters Product Manager, Uster Technologies
Experience the program
“Capture customer insights and co-create value.” – Discover the program highlights.
Map your marketing innovation – Watch a class excerpt.
Hilti blends IMD online and on-campus learning.
The IMD difference

Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.

Discover our distinctive approach to online learning.

Access to thought leadership, regardless of location

Programs designed and taught by IMD faculty, world-renowned experts in their fields.

Personalized expert coaching

One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

Interaction with peers

Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

Bite-sized knowledge for improved learning outcomes

Micro-learning focused on knowledge retention and actionable insights.

Compelling multimedia content

Carefully designed multimedia material for a dynamic online experience.

Applied learning for real impact

Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

Next start & fee

Length: 5 weeks (4-6 hours per week).

6 Nov – 10 Dec 2023
5 weeks
CHF 1,950
Discover IMD’s online programs

Discover IMD’s online programs

Elevate your executive career

Earn your Online Advanced Certificate and take your career to the next level.

Complete three online programs to deepen your expertise in a specific area that is relevant to your aspirations and goals.

Find out more.

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