(4-6 hours per week)
Fee CHF 1,950
Next program starts 6 November 2023
Certification Receive IMD certificate upon completion
Win, serve, and retain your customers with cutting-edge marketing management training
In this demanding business environment, you want to seize the opportunity to develop better customer insights to beat your competitors. Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business.
You will learn to co-create value with your customers, then capture and communicate that value innovatively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.
By creating more value for customers, you will grow your relevance and influence within your organization.
Employ data and insights to calculate your customer life-cycle value.
Use evidence-based analysis to have better team interactions.
Learn how to co-create value with your customers – and capture it.
Create a value-based action plan ready to deploy in your business.
I became an architect of my product, building a relationship between the customer and my product, and giving the customer the product he or she is looking for.
The program allowed me to look at marketing from a more value-based perspective. Pointing at the key fundamentals on how innovation, competitor and customer-value research drives a firm towards the most competitive offering.
Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.
Programs designed and taught by IMD faculty, world-renowned experts in their fields.
One-on-one support from an experienced executive coach to ensure that learning objectives are attained.
Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.
Micro-learning focused on knowledge retention and actionable insights.
Carefully designed multimedia material for a dynamic online experience.
Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.
Length: 5 weeks (4-6 hours per week).
Discover IMD’s online programs
Earn your Online Advanced Certificate and take your career to the next level.
Complete three online programs to deepen your expertise in a specific area that is relevant to your aspirations and goals.
Recreating customer value through digital
Rethink your marketing strategy and value creation through the lens of digital, and change the competitive game.
Master the skills of online-offline marketing
Learn how to create, capture and deliver value in a digital world.
Boost growth. Become a customer-focused powerhouse
How do you become a customer-focused powerhouse that is hyper-relevant and valuable to your clients? The answer lies in leveraging and integrating three key business dimensions: your strategic marketing, digital transformation and leadership.