(4-6 hours per week)
Fee CHF 1,950
Next program starts 22 May 2023
Certification Receive IMD certificate upon completion
Win, serve, and retain your customers with cutting-edge marketing management training
In this demanding business environment, you want to seize the opportunity to develop better customer insights to beat your competitors. Marketing Management takes an integrated business perspective suited to any industry, placing your marketing role alongside strategy and finance at the heart of a business.
You will learn to co-create value with your customers, then capture and communicate that value innovatively. Armed with compelling data and insights, you will have more effective, evidence-based discussions with your team. Using the right customer metrics will make you a better decision-maker — and ultimately, a superior marketer.
By creating more value for customers, you will grow your relevance and influence within your organization.
Employ data and insights to calculate your customer life-cycle value.
Use evidence-based analysis to have better team interactions.
Learn how to co-create value with your customers – and capture it.
Create a value-based action plan ready to deploy in your business.
I became an architect of my product, building a relationship between the customer and my product, and giving the customer the product he or she is looking for.
The program allowed me to look at marketing from a more value-based perspective. Pointing at the key fundamentals on how innovation, competitor and customer-value research drives a firm towards the most competitive offering.
Length: 5 weeks (4-6 hours per week).