Two smiling women standing together in a bright office setting, both wearing black tops. - IMD Business School Two smiling professional women pose together in an office, one in front wearing black with a beaded necklace. - IMD Business School Two smiling women posing for a photo in a bright office setting, one slightly in front of the other. - IMD Business School

From sustainability commitments to lasting change

I by IMD Book Club webinar
When
24 September 2026
Time
12pm CEST (45 mins)
Where
Online
Open to

Public

Sustainability is no longer the challenge. Transformation is. 

Most leaders now agree that sustainability matters. The harder question is why so many organizations still struggle to act on what they know. 

The gap is rarely one of intent. It is a gap between aspiration and execution, between commitments made in the boardroom, and decisions made throughout the organization. 

In this I by IMD Book Club session, Pia Heidenmark Cook and Lisen Wirén, co-authors of Embedding Sustainability: How to Drive Organizational Transformation, join IMD Professor Julia Binder to explore how organizations can close that gap. Together, they will discuss what it takes to move sustainability beyond goals and reporting frameworks and turn it into a source of innovation, resilience, and long-term competitive advantage.

What you’ll learn
Why many sustainability transformations lose momentum and how to avoid common pitfalls
How to embed sustainability into strategy, culture, governance, and everyday decision-making
What leaders can do to align people, purpose, and performance around sustainability goals
Practical approaches for overcoming organizational barriers to change
How sustainability can become a driver of resilience, innovation, and long-term value creation

Who should attend

This session is designed for executives, managers, sustainability professionals, and change leaders who want to accelerate sustainability transformation and embed sustainability across their organizations.

About the I by IMD Book Club webinar series:

In our webinar series, we feature one recently-released book every month. From the personal journeys of senior executives and the new drivers of competitive advantage in the digital era, to sustainable business and how leaders and organizations can maximize the talents and well-being of people in the workplace.

We look forward to your participation.

Register for this event

After submitting your registration, you will receive a confirmation email with the details of your online event. Reminders will be sent to you before the event.

We look forward to meeting you online.