Raising Social Capital: How networks and trust drive performance
How social capital is becoming a source of competitive advantage
Organizations invest heavily in strategy, technology, and talent but often overlook a critical driver of performance: social capital. In Raising Social Capital: Corporate Advocacy and Impact in a Time of Social Change, authors Heather LaMarre and Gregg Feistman show how networks, trust, and relationships enable organizations to innovate, adapt, and create lasting value.
Their central argument is clear: social capital is not incidental, it is strategic. Leaders who actively build and mobilize it are better positioned to collaborate across boundaries, strengthen resilience, and deliver impact.
In this live Book Club conversation, Heather LaMarre and Gregg Feistman join IMD Professor Sophie Bacq to explore how leaders can harness social capital to drive performance and societal impact.
About the I by IMD Book Club webinar series:
In our webinar series, we feature one recently-released book every month. From the personal journeys of senior executives and the new drivers of competitive advantage in the digital era, to sustainable business and how leaders and organizations can maximize the talents and well-being of people in the workplace.
We look forward to your participation.
After submitting your registration, you will receive a confirmation email with the details of your online event. Reminders will be sent to you before the event.
We look forward to meeting you online.