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Strategy beyond the market

When 16 May 2024 at 18:30 (CEST)
Where Switzerland/Zurich
Duration 3 hours 15 minutes

Executive MBA | Masterclass | Zurich

Experience IMD education with this complementary masterclass led by Professor David Bach. Limited seating.

An IMD masterclass on engaging strategy in a multi-dimensional business environment.

Dive into the increasingly essential theme of Strategy beyond the market in this thought-provoking masterclass, and learn why mastering markets is no longer enough. This session, led by Professor David Bach, will challenge you to look beyond traditional market strategies and understand the importance of navigating social, political, regulatory, and cultural landscapes.

David Bach, Professor of Strategy & Political Economy, will look at why you must compete beyond the market and explore how create new value and engage with a broad range of stakeholders.

Here’s a snapshot of the insights this masterclass will unpack:

  • Expanding strategic horizons: Understand why excelling in markets is just the beginning and how to strategically engage with broader societal factors.
  • Navigating complex contexts: Learn to analyze and respond to various external factors, including political, regulatory, and cultural environments.
  • Stakeholder engagement: Discover approaches to create new value and foster meaningful connections with a wide array of stakeholders.

After the masterclass, join us for:

  • An informative discussion on IMD’s Executive MBA with our Program Advisors.
  • Guidance on how our offerings can align with your career goals.
  • Answers to your questions about our programs and approach to learning.

Agenda:

  • 18:30 – 19:15: Masterclass – Strategy beyond the market with Professor David Bach.
  • 19:15 – 19:45: Engage with our Program Advisors for an overview of IMD’s Executive MBA program, followed by a Q&A.

Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live. 

About the event

Strategy beyond the market

Mastering markets is no longer enough. You must compete beyond the market by understanding your social, political, regulatory, and cultural context and be prepared to shape it proactively. During this highly stimulating and interactive case discussion led by Professor Bach, you will discover how to create new value by engaging with a broad range of stakeholders.

When:  16 May 2024 at 18:30 CEST

WhereBaur au Lac, Talstrasse 1, 8001 Zurich, Switzerland

Agenda:

  • 18h30 – 19h00: Registration & welcome
  • 19h00 – 20h00: Masterclass with Professor David Bach – “Strategy beyond the market
  • 20h00 – 20h45: Presentation of the IMD Executive MBA
  • 20h50 – 21h45: Networking cocktail

Register: Registration is required. Limited seats available

Preview the IMD classroom experience
  • Enjoy a stimulating hour of teaching with top faculty
  • Get new tools and frameworks to apply to your own business
  • Experience fun ways to learn with IMD’s stimulating teaching methods
Get all your questions answered

Program Advisors will answer your individual questions:

  • Personalized recommendations
  • Career impact
  • Getting started: dates & payment options
Agenda
  • 18h30 – 19h00: Registration & welcome
  • 19h00 – 20h00: Masterclass with Professor David Bach – “Strategy beyond the market”
  • 20h00 – 20h45: Presentation of the IMD Executive MBA
  • 20h50 – 21h45: Networking cocktail
Register for this event

After submitting your registration, you will receive a confirmation email with the details of your masterclass. A reminder will be sent to you before the event.

We look forward to meeting you online and answering any questions you may have.