Strategy beyond the market

An IMD masterclass on engaging strategy in a multi-dimensional business environment.

Dive into the increasingly essential theme of Strategy beyond the market in this thought-provoking masterclass, and learn why mastering markets is no longer enough. This session, led by Professor David Bach, will challenge you to look beyond traditional market strategies and understand the importance of navigating social, political, regulatory, and cultural landscapes.

David Bach, Professor of Strategy & Political Economy, will look at why you must compete beyond the market and explore how create new value and engage with a broad range of stakeholders.

Here’s a snapshot of the insights this masterclass will unpack:

• Expanding strategic horizons: Understand why excelling in markets is just the beginning and how to strategically engage with broader societal factors.
• Navigating complex contexts: Learn to analyze and respond to various external factors, including political, regulatory, and cultural environments.
• Stakeholder engagement: Discover approaches to create new value and foster meaningful connections with a wide array of stakeholders.

After the masterclass, join us for:

• An informative discussion on IMD’s Executive MBA with our Program Advisors.
• Guidance on how our offerings can align with your career goals.
• Answers to your questions about our programs and approach to learning.

Agenda:

• 18:30 – 19:15: Masterclass – Strategy beyond the market with Professor David Bach.
• 19:15 – 19:45: Engage with our Program Advisors for an overview of IMD’s Executive MBA program, followed by a Q&A.

Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.