Build an integrated understanding of digital strategies and data analytics

Building an effective digital strategy is more important than ever in today’s networked age. The most valuable companies have developed digital platforms or engage with those who offer a platform ecosystem such as Amazon, Apple, Uber etc.

But you need to understand how the platform way of doing business is different. To succeed in the platform ecosystem, it is critical to not only know the platform strategy, but also learn how this connects with your data analytics, Artificial Intelligence and data strategy.

Using a hands-on experiential approach, Digital Strategy & Analytics (DSA) shows you how to build a tight integrated understanding of both frameworks so that you can execute with confidence.



Explore the different digital platforms, and see how you can replicate their success factors


Understand the entire digital ecosystem and discover monetization strategies


Learn about the various types of analytics, and commonly used analytical models


Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence

Machine learning offers you an infinite choice of analyses, but you need to know which ones are truly strategic and fundamental to your business. 

Mikolaj Jan Piskorski

Program Co-Director

Companies that manage their data through superior data strategies, will gain advantage over their peers and competitors.

Amit Joshi

Program Co-Director

Next start & fee
On-Campus: 5 days


CHF 9,900

Joining Digital Strategy & Analytics offers you the chance to apply for the IMD Digital Excellence Diploma. To be eligible for the diploma, you follow any combination of our digital transformation programs that add up to 15 days of learning. Preferential pricing applies.

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