Case Study

Reaching a point of no return: How Elopak rolls out CO2 reduction initiatives

6 pages
December 2009
Reference: IMD-2-0151

The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Elopak’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. Elopak committed to reduce its CO2 emissions by 15% within a tight time frame of three years. This ambitious target pushed the company to adopt an innovative roll-out approach, including the active participation of Elopak’s CEO in efforts to build internal buy-in, incorporation of a carbon strategy as part of the marketing mix and integration of climate targets into the normal management cycle and reporting systems.

Learning Objective

1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Inspire business leaders to adopt effective management initiatives for rolling out CO2 reduction initiatives. 3) Showcase the active participation of a CEO in initiatives designed to motive and engage staff for the implementation of energy-efficiency projects.

Climate Change, Packaging, Corporate Responsibility, Energy Efficiency, Partnership, Change Management, Employee Motivation, Corporate Sustainability Management
Field Research
© 2009
Available Languages
Related material
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics