The (B) case examines Panalpina’s success in its drive for sustainable competitive advantage in the highly competitive European freight forwarding industry by focusing on the right mix of priorities and providing best in class service in its core competencies. Though this was not a miracle escape from the threat of commoditization, Panalpina did significantly outperform industry averages and guarded its leadership position.
Panalpina: Escaping the commodity trap (A)
Summary
The case looks at Panalpina's drive for sustainable competitive advantage to fight margin deterioration in the highly competitive European freight ...
Reference
IMD-3-1266
Copyright
©2003
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Panalpina: Escaping the commodity trap (B)
Summary
The (B) case examines Panalpina's success in its drive for sustainable competitive advantage in the highly competitive European freight forwarding ...
Reference
IMD-3-1267
Copyright
©2003
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications