Case Study

Panalpina: Escaping the commodity trap (B)

6 pages
October 2003
Reference: IMD-3-1267

The (B) case examines Panalpina’s success in its drive for sustainable competitive advantage in the highly competitive European freight forwarding industry by focusing on the right mix of priorities and providing best in class service in its core competencies. Though this was not a miracle escape from the threat of commoditization, Panalpina did significantly outperform industry averages and guarded its leadership position.

Differentiation, Price Competition
Field Research
© 2003
Available Languages
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