MBA only Alumni Event: Storytelling

This event is completed.

Registration is now closed.
Date Thursday, March 22, 2018
Time 19:00 - 21:30
Speaker(s) Carlos Silva Lopes (EMBA 2002), Marketing Director Dow Packaging & Specialty Plastics, Dow Chemical Company

MBA only Alumni Event: Storytelling

Carlols Silva Lopes successfully used the storytelling technique he learned during his EMBA at IMD, with his marketing team at Dow - ending the use of powerpoint in customer interaction and relying solely on stories and visuals - creating a buzz in the market and standing out vs competition. Come to hear Carlos story and learn how you can apply storytelling effectively  to your job and organisation. 

Kindly notice this is an event for the MBA Alumni in the Zurich Club only.

Fees Guest: CHF 30.00
Member: CHF 15.00
Venue Impact Hub
Sihlquai 131
8005 Zurich

Registration Deadline Tuesday, March 20, 2018
Contact Tobias Drogseth
Phone 078 661 02 95

Contact Us


Dr. Alexander Zinser

IMD Alumni Club Zurich
Mrs. Gabriela M├Ąder
Member Relations Manager
Berghofstrasse 25
8625 Gossau
Tel: +41 (0)79 850 6683
Fax: +41 (0)44 732 6864


Refer potential participants to IMD

As Alumni, you are best qualified to know the kind of person who would benefit most from an IMD program.

Refer someone now


Re-energize your business and yourself

Get the full breadth of business topics and trends you need to stay successfully ahead. 30+ hot topics, fully customizable schedule and networking opportunities with 350+ top executives.

Learn more
IMD Alumni Club of Switzerland - Zurich