LEAP : How to Thrive in a World Where Everything Can Be Copied

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Date Tuesday, April 23, 2019
Time 14:00 - 16:30
Speaker(s) Howard Yu, Professor of Strategic Management and Innovation, IMD
Description

We live in a time when everything can be copied. This is eroding how companies maintain an advantage over their competitors. All the traditional routes to dominance mean nothing when latecomers can copy any product or service and produce it more cheaply.

In this session, Professor Howard Yu will share how companies can, not only survive, but prosper: "It's no longer just a matter of getting very good at their business: at the same time, they need to continuously leap to new knowledge disciplines. It is precisely the combination of these two skills - mastery of the old and the new - that gives companies the most formidable advantage against copycats." He will also draw from the industrial history of the past 250 years, skilfully extracting timeless lessons and rigorously applying them to the second half of the 21st century, showing how companies of all stripes, from familiar, traditional, and even unglamorous fields, can dominate by leaping to new knowledge disciplines.

Agenda:

2:00 PM : Registration opens
2:30 PM : Welcome
2:35 PM : "LEAP: How to thrive in a world where everything can be copied" by Professor Howard Yu
4:00 PM : Refreshments and networking session
4:30 PM : End of Networking Session

REGISTRATION

Admission to this event is complimentary with limited seats.

Venue Securities Commission Malaysia, Kuala Lumpur

Dress Code Business Professional
Registration Deadline Monday, April 15, 2019
Contact Shabnam Manan - [email protected]
Phone +65 6715 9985

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