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Case Study

Best Buy: Staying at the top

By Balaji S. Chakravarthy and Henri Bourgeois

17 pages

October 2004

Reference: IMD-3-1430

The case is about the largest North American retailer in consumer electronics. Founded in 1966, Best Buy has overcome severe challenges to its very survival to become the undisputed industry leader. The case describes the challenges faced by the company’s current CEO, Brad Anderson, who recently took over from Best Buy’s legendary founder, Dick Schulze. Anderson is trying to set an aggressive growth agenda for Best Buy. The ensuing strategy, organizational and people dilemmas are described, inviting the participant to simulate the leadership challenges in sustaining superior performance. The case is supplemented with a video of Brad Anderson leading a Q&A session with senior executives participating in the OWP program on the IMD campus, June 2004.

Keywords

Retail, Consumer Electronics, Growth, Renewal, Change Management

Settings

March 2004

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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Reference IMD-7-2648

Organization Indian Hotels Company Limited

Industry Travel and Leisure, Hospitality

Available Languages English

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