Business Development Strategy

Want to Make a Career Move to Business Leader?

Business Development Strategy: 5 Tips to Ensure Your Company’s Future

A business development strategy helps leaders keep their sights on organizational goals while ensuring readiness for future challenges. This is essential whatever level you are working at - be it leader of a business unit, function, division, country or region. A strategy is not enough, however - leaders must also build teams and manage internal and external relationships in order to execute the strategy and build a sustainable organization (watch the video of Professor Watkins).

If you’re a leader moving into a significant leadership position or encountering a specific business challenge, creating and executing a business development strategy can be a daunting task - especially in today’s complex business environment. Help is at hand, however, through business development training that develops both your analytical skills and leadership effectiveness. By building skills to boost business performance today and prepare your organization to sustain performance in the future, business classes can help you develop an appropriate business development strategy - and ensure you’re capable of delivering it.

Where’s the best place to look for such training, and what exactly should the training include? Here are 5 top tips:

First of all... Stick to good business schools (tip #1)

Business Development Strategy


Start your search with the top business schools in the world. Ranked highly by reputable sources like The Financial Times, you can be sure of a quality business development course at such establishments.


Keep the big picture in mind (tip #2)

Business Development Strategy

Defining a comprehensive business development strategy - and being a visionary leader - requires a wide, interconnected view of your business and the world in which it operates. Seek out a program that offers both a global perspective and in-depth business intelligence training. It should challenge you to assess your business’ reality within the wider business environment - so you know exactly where your business really sits and where it should go.

Likewise... Stretch company potential (tip #3)

Business Development Strategy

Once you know the reality, you need to develop a business development strategy that stretches your company’s potential - addressing your current business challenges while also ensuring your company stays ahead in a constantly changing business environment.

Good business development training helps you do this through learning tools such as global case studies, simulations, workshops and project work. The best business development training courses let you work directly on your own business challenge. They provide support to define the scope of your challenge as well as diagnose and apply lessons from the training to your own situation.

In addition to that... Become an effective and operational leader (tip #4)

Business Development Strategy

So you’ve developed a business development strategy - the next challenge is to execute it. You need strong leadership skills in order to assemble strong, committed teams; manage internal and external stakeholders; and shape your organization. Look for business development courses that give you these skills. The training should help you translate your learning into concrete plans and actions, and also help you engage your organization and team back at the office. ou should leave with enhanced skills to improve performance at the individual, team and business-unit levels - and make sure your organization stays ahead.

Don't forget: one last thing (tip #5)

Business Development Strategy

Often times, a business development strategy is a company affair. Some business development training courses allow teams from the same company to attend - serving as a useful launch pad for an organizational change or strategic project. By bringing together managers from different units or regions, your company can develop a common approach, a common language and build on this shared approach in developing a cohesive business development strategy.

Still looking for a Business Development Strategy?

Discover how IMD's Transition to Business Leadership program can prepare you for more senior positions. Download the (NEW) program brochure now.

Recommended Articles: