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Case Study

Introduction to prompt engineering for executive program participants

By Michael D. Watkins

7 pages

December 2023

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Reference: IMD-7-2542

A compact, comprehensive guide on how to engineer prompts for Large Language Models (LLMs). It provides guidance on how to skillfully craft prompts to harness AI’s capabilities in analysis, decision-making, and strategy formulation. The goal it to help participants in business school programs master the art and science of techniques to transform AI interactions into valuable business insights.

Learning Objective

Learn how to effectively design prompts that leverage AI’s strengths, ensuring responses are tailored to specific business needs and objectives.
Gain insight into what AI, especially Large Language Models, can and cannot do, helping to set realistic expectations and use cases.
Acquire skills in prompt engineering to effectively communicate with AI, ensuring clear, relevant, and contextually appropriate responses.

Keywords

Knowledge Management, General Management, Leadership, Strategy, Decision Making, Artificial Intelligence, Prompt Engineering, Business Intelligence

Type

Generalized Experience

Available Languages

English

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