This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the criminal conviction of its celebrated founder, Elizabeth Holmes. Case B explains Theranos’s eventual collapse and highlights how the board contributed to a culture of deception within the company.
HP Amplify Impact B: From launch to legacy
Summary
The B case outlines how, by early 2025, Isabella Phoenix's initial vision for HP's Amplify Impact sustainability program had grown into a global initiative involving 4,800 partners in 48 countries. The program surpassed its goals, enrolling 59 of HP partners vs. a 50 target and contributing to billions of dollars in sustainability-influenced sales. Key to its success were tools like a clear self-assessment, a rich resource hub and a focus on voluntary engagement rather than financial incentives building true partnerships instead of transactional relationships. Partners gained credibility and competitive advantage, and the program was supported strongly by HP leadership and recognized with major awards. However, as Phoenix and senior leaders prepared to leave the company, the program faced challenges: rising competitor initiatives, shifting political attitudes toward ESG and internal leadership transitions. The central question became whether HP could sustain and evolve Amplify Impact's momentum and values in this uncertain environment.
Reference
IMD-2695
Copyright owner
IMD Copyright
Organization
Hewlett-Packard
Industry
Information Technology
Available Languages
English
Contact
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HP Amplify Impact A: Channeling partners for change
Summary
The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only one team member and limited resources. The initiative aimed to help embed sustainability in HP global partners' strategies, many of whom lacked the resources or expertise to tackle sustainability alone. Phoenix faced the dual challenge of inspiring internal buy-in and engaging thousands of independent partners many of them small or midsize businesses with limited capacity. The voluntary program, built around HP's Sustainable Impact priorities of climate action, human rights, and digital equity and community, aimed to educate and empower partners without relying on traditional financial incentives. Instead, it encouraged commitment through practical tools and self-assessments and integrating sustainability into commercial deals. Despite the absence of rebates or rewards, the program sought to transform HP's ecosystem into a purpose-driven movement, proving that shared values and long-term impact could unite a diverse, global network.
Reference
IMD-2681
Copyright
©2025
Copyright owner
IMD Copyright
Organization
Hewlett-Packard
Industry
Information Technology
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
“We were so scared of our IPO”: Leaders Unplugged with former On-CEO Marc Maurer - IbyIMD
Summary
ON’s Marc Maurer shares how purpose, humility, and bold choices fueled the brand’s rise—from anti-metaverse to IPO—in this inspiring leadership talk.
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Le P-DG a fait un burn-out. Et maintenant ?
Summary
Les études de cas de HBR sont basées sur des problèmes vécus par des dirigeants d’entreprise et proposent des solutions d’experts. Celle-ci est tirée de l’étude de cas de l’Insead « Stress and the City (A&B) : Antonio Horta-Osorio, CEO of Lloyds B...
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Mind games: How to train your brain like you would your body
Summary
According to the World Health Organization, depression and anxiety cost the global economy $1tn each year, predominantly from reduced productivity. Here are six simple habits, taken from design thinker Vishakha Singh’s SHIFT methodology, to train...
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Eight lessons to navigate career growth - Susanne Hundsbæk-Pedersen
Summary
Susanne Hundsbæk-Pedersen, Global Head of Pharma Technical Operations at Roche, shares how she has navigated the various pivots in her career, and the importance of curiosity, optimism and energy.
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Entrepreneurial Talent - Boundary Spanners
Summary
Entrepreneurial talent who work with other teams often run into trouble with their managers. Here are ways to get the most out of your ‘boundary spanners’.
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Prevent Employee Burnout - Growth Mindset
Summary
Stress can trigger fixed thinking and fear-driven reactions that accelerate employee burnout. Learn how to shift to a growth mindshift and break the cycle.
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As vantagens de ter geografias diversas no alto escalão
Summary
Despite geopolitical upheavals that threaten global growth, companies continue to see business opportunities across borders. As leaders strategize how to position their operations amid war, trade disputes, disease outbreaks, and climate change, ha...
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Why Mark Zuckerberg and Meta can’t build the future
Summary
Last week, a notification flashed. “Add your email address for extra security,” my phone chirped. It was from WhatsApp. I stared at the screen, a single question forming in my mind: Security? Or surveillance? I tapped “No.” The feeling wasn’t ange...
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