Case B describes Tatulova’s actions in response to the crisis. This included a meeting with President Putin to discuss the situation of small businesses. Tatulova’s speech, in which she pleaded with him to support Russian entrepreneurs, made her very visible in Russia and propelled her into a nationwide role as the ombudsman for small businesses during the crisis. This new role provided her with an opportunity to influence at a broader level, yet it diverted time from nurturing her own business. Her choice to accept the ombudsman role provides an opportunity to discuss what motivates entrepreneurs to stretch and reinvent themselves and the role of communication and networks in crisis management.
How Covid-19 tests entrepreneurs’ agility (A): Success hanging in the balance
Summary
Case A focuses on how entrepreneurs and leaders deal with sudden unexpected events and crises. It describes the tensions that Russian female entrep...
Reference
IMD-7-2331
Copyright
©2021
Copyright owner
IMD Copyright
Organization
AnderSon Café
Industry
Travel and Leisure, Catering
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
How Covid-19 tests entrepreneurs’ agility (B): Mobilizing through the crisis
Summary
Case B describes Tatulova’s actions in response to the crisis. This included a meeting with President Putin to discuss the situation of small busin...
Reference
IMD-7-2345
Copyright
©2021
Copyright owner
IMD Copyright
Organization
AnderSon Café
Industry
Travel and Leisure, Catering
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Business and Science - Partners for sustainability
Summary
Business sustainability can be promoted by reconciling corporate objectives with scientific insights.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
SURFing the TSUNAMI: A framework for assessing and adapting in turbulent times
Summary
This technical note introduces two powerful frameworks for navigating complex, rapidly changing business environments: TSUNAMI and SURF. The TSUNAMI framework provides a comprehensive tool for assessing external challenges across seven dimensions: technological disruption, socio-economic shifts, upheaval potential, network vulnerability, accelerating climate impacts, market transformation, and impact intensity. The SURF framework complements this by focusing on developing adaptive organizational capabilities: strategic thinking, unified ecosystem leadership, resilient organization and flexible tenacity. The note offers detailed explanations of each framework, practical assessment tools and guidance on their application. It serves as a standalone resource for leaders and organizations seeking to enhance their ability to thrive in turbulent times. Additionally, it provides the theoretical foundation for the GreenGro case series (A) and (B) (IMD-7-2627 and IMD-7-2628), which illustrates the practical application of these frameworks in a real-world scenario. Whether used independently or in conjunction with the GreenGro cases, this technical note equips readers with valuable tools for systematic analysis of complex business environments and development of adaptive organizational capabilities. It is designed to be relevant across various industries and applicable to different levels of management education, from advanced undergraduates to executive education participants.
Reference
IMD-7-2629
Copyright
©2024
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Lessons from a legacy: Keeping business and family in balance to create a multigenerational enterprise
Summary
Bruce Grossman shares his family’s journey from mining to building Arca Continental, Latin America's second-largest Coca-Cola bottler, and their commitment to legacy and impact.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
GreenGro (A): Cultivating a future
Summary
The GreenGro (A) case explores the challenges faced by GreenGro, a mid-sized agricultural technology company, as it navigates a rapidly changing industry landscape. CEO Sarah Chen and her leadership team are confronting issues ranging from technological disruption and shifting customer demographics to climate change impacts and supply chain vulnerabilities. The case provides a rich context for applying the TSUNAMI framework to diagnose multifaceted challenges and the SURF framework to develop critical organizational capabilities. These two frameworks are summarized in a technical note: “Surfing the TSUNAMI: A framework for assessing and adapting in turbulent times” (IMD-7-2629). The case presents students with the opportunity to analyze complex business situations, develop strategic responses and understand the interconnected nature of external challenges and internal adaptive capabilities. A follow-up case, “GreenGro (B): SURFing the TSUNAMI” (IMD-7-2628), is available to showcase how the company applied these frameworks to navigate its challenges. It provides students with insights into the practical application of the TSUNAMI and SURF frameworks in a real-world scenario.
Reference
IMD-7-2627
Copyright
©2024
Copyright owner
IMD Copyright
Organization
GreenGro (Fictionalized)
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
GreenGro (B): SURFing the TSUNAMI
Summary
The GreenGro (B) case study is a follow-up to GreenGro (A) and details how the company applied the TSUNAMI and SURF frameworks to address its complex challenges. The case illustrates the practical implementation of these frameworks, introduced in the technical note “Surfing the TSUNAMI: A framework for assessing and adapting in turbulent times” (IMD-7-2629). The case details how GreenGro's leadership team systematically analyzed their external environment using the TSUNAMI framework, identifying key challenges in areas such as technological disruption, socio-economic shifts and climate impacts. It then showcases how the company focused on developing its internal adaptive capabilities using the SURF framework, focusing on strategic thinking, unified ecosystem leadership, resilient organization and flexible tenacity. By presenting GreenGro’s strategic responses and the outcomes of its decisions, this case provides students with a real-world example of how organizations can navigate turbulent business environments. It offers insights into the process of translating framework-based analysis into actionable strategies and the challenges of implementing significant organizational changes.
Reference
IMD-7-2628
Copyright
©2024
Copyright owner
IMD Copyright
Organization
GreenGro (Fictionalized)
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Lead the change: Pushing past roadblocks to drive sustainable business transformation in Europe
Summary
In today’s rapidly changing world, the urgency to maintain focus on sustainability has never been greater. While the triple planetary crisis of climate change, biodiversity loss, and pollution demands immediate action, new challenges such as geopo...
Copyright
©2025
Copyright owner
Mixed Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Eliminating roadblocks to sustainable business transformation
Summary
Companies need clear guidance to achieve sustainable business transformation. A practical roadmap identifying drivers for effective change can make success more likely.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
CVTrust and the Smart Certificate
Summary
When the dotcom bubble burst in March 2000, this did not stop the world from going digital, but it did poke holes in the concept of trust, especially in the digital world. David Goldenberg, a Belgian entrepreneur with extensive experience in management consulting, was confronted daily with the hassles of recruiting when information about candidates could not be validated easily. Research showed that 30% to 50% of CVs contained errors, omissions or outright fraudulent claims. Could trust in the recruitment process be re-created for the benefit of all parties? The initial idea in 2010 was to develop a solution for digitally certified diplomas, and it led to the launch of CVTrust. Through a number of iterations based on feedback from early adopters, including some prestigious European business schools, the solution evolved from Smart Diploma to Smart Certificate and a full suite of fully integrated SaaS addressing the digital certification needs of all certificate-granting institutions. By 2024, CVTrust was forced to revisit its business model, competitive advantages and routes to market for a number of reasons. These included the emergence of open standards, legislation on digital certificates and an increase in digital education in the wake of the Covid-19 pandemic. Was it time to pivot again to remain relevant?
Reference
IMD-7-2611
Copyright
©2024
Copyright owner
IMD Copyright
Organization
CVTrust
Industry
Information Technology, Information Technology Services
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
How to get your kids engaged in the entrepreneurial family galaxy
Summary
Family businesses hold a unique place in the economic and social landscape. They represent not just entrepreneurship but also heritage, values and a legacy passed down through generations.
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Use head, heart, and hands to lead sustainable transformation
Summary
Effective leadership, a clear narrative, and a shared vision are vital ingredients for bringing lasting change.
Contact
Research Information & Knowledge Hub for additional information on IMD publications