Marleen Dieleman - IMD Business School
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Marleen Dieleman recognized with an Ivey Publishing Best Seller Award

IMD Professor Marleen Dieleman was recognized for her case on digital ecosystem innovation in India.
June 2024

Peter Lorange Family Business Professor Marleen Dieleman has received a 2023-2024 Ivey Publishing Best Seller Award for her caseNational Payments Corporation of India: Cutting-Edge Fintech Ecosystem Innovation in India.” 

This case, written by Dieleman with Ishtiaq Mahmood, Professor at the National University of Singapore (NUS) Business School, and Sadat Reza, Associate Professor of Marketing at Nanyang Business School, NTU, examines the transformative journey of India’s digital payment landscape led by the National Payments Corporation of India (NPCI), a not-for-profit organization initiated by the country’s central bank. 

 - IMD Business School

“This case was inspiring to write as it shows that emerging markets like India can leapfrog developed markets in digital innovation with their own unique solutions,” shared Dieleman. “Thanks to NPCI, India became a global frontrunner in digital payments.” 

The case was ranked 11th among 25 expert cases. 

Each year, Ivey Publishing celebrates the most engaging and impactful teaching cases.  

More information on the latest cases published, award-winning cases, and collections by subject are available here.