- IMD Business School  - IMD Business School  - IMD Business School

Real business change starts with you

General management programs | Masterclass
When 20 June 2024 at 12:00 (CEST)
Where Online
Duration 1 hour 15 minutes

An IMD masterclass unveiling the interconnection of personal leadership and organizational transformation

Join us for an engaging masterclass that tackles a common leadership challenge head-on: the frustration of leading change efforts that just don’t seem to stick. This session is led by Professor Robert Hooijberg, Professor of Organizational Behavior and the Program Director of Breakthrough Program for Senior Executives. He’ll share insights into why the success of change initiatives often starts and ends with the behavior of leaders themselves.

A lot of leaders are frustrated with the extent to which their employees pick up change programs. It’s a common scenario: leaders set out ambitious change agendas but then, somehow, the expected transformations don’t materialize as resistance pops up. This session is about flipping the script. It’s about leaders becoming the embodiment of the change they want to see, showing it not just in words but in their actions, decisions, and the way they rally their teams.

Here’s a snapshot of the insights this masterclass will unpack:

  • The essence of change: Uncover why real transformation in business starts with individual leaders. Understand the pivotal role you play in initiating and modeling change.
  • A unified framework: Discover a holistic approach that connects individual change with team and organizational leadership, essential for navigating today’s dynamic business environment.
  • Engagement and collaboration: Learn how to foster enthusiastic engagement among your team, recognizing that meaningful change is a collective endeavor requiring everyone’s active participation.

Following your masterclass, you will have the chance to engage directly with our Program Advisors. They will provide:


  • 12:00 – 12:45: General management masterclass “Real business change starts with you” with Robert Hooijberg
  • 12:45 – 13:15: Introduction to our general management programs with our Program Advisors, followed by a Q&A

Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live. 

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After submitting your registration, you will receive a confirmation email with the details of your online masterclass. A reminder will be sent to you before the event.

We look forward to meeting you online and answering any questions you may have.