Case Study

Unaxis: Going Asia (A)

11 pages
October 2005
Reference: IMD-6-0278

Unaxis Data Storage, a branch of a large European high tech company, is facing a difficult choice. Since most of its customer base is in Asia, the management has to come up with a solution to manufacture some of its products in Asia and generate some cost saving. Yet, the company wants to keep control of its supply chain and its intellectual property.

Keywords
Supply Chain Management, Outsourcing, High Technology, DVD, Sourcing, Intellectual Property, Production Management, Operations Management
Settings
Europe, China
2005
Type
Field Research
Copyright
© 2005
Available Languages
English
Related material
Teaching note, Video
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