Case Study

Tupperware and the BUND

10 pages
November 1996
Reference: IMD-3-0669

The case describes a cooperation project between Tupperware Germany and the environmental organization BUND. It shows some typical problems that arise when companies work with environmental pressure groups. However it also shows how environmental marketing can boost sales.

Keywords
Environmental Management, Environmental Marketing, Consumer Goods
Settings
Germany
1994-1995
Type
Field Research
Copyright
© 1996
Available Languages
English
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