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Case Study

Patrik Bernstein (C): Back in his suit

By Joachim Schwass, Benoit F. Leleux and Anna Lindblom

4 pages

October 2006

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Reference: IMD-3-1613

This case follows the IMD-3-1612 Patrik Bernstein (B): Breathing again and IMD-3-1611 Patrik Bernstein (A): From Suit to Jeans. In 2005, Bernstein decides to leave Boblbee. He needed to get some fresh air and also needed to start making money again. The family savings and his pension from his Unilever days was gone. He had no choice, but once again go back to the corporate world he had left ten years earlier…

Keywords

Career Choice

Settings

Sweden
2005-2006

Type

Field Research

Available Languages

English

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Video

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This case study is part of a series

Boblbee (D): The urban backpack
Boblbee (E): Inventing the urban nomad
Patrik Bernstein (A): From suit to jeans
Patrik Bernstein (B): Breathing again
Patrik Bernstein (C): Back in his suit

This case study is part of a series

Boblbee (D): The urban backpack
Boblbee (E): Inventing the urban nomad
Patrik Bernstein (A): From suit to jeans
Patrik Bernstein (B): Breathing again
Patrik Bernstein (C): Back in his suit

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