Case Study

Panasonic Europe (B): Building a new competitive platform

6 pages
September 2005
Reference: IMD-3-1558

The radical strategy of shifting production capacity from West to East had been accomplished successfully. By early 2005, nearly 60% of the 9,000 manufacturing jobs in Europe were located in the CEE region–some moved from factories in Western Europe, some newly created–with Slovakia and the Czech Republic replacing Germany and the UK as the major manufacturing centers for Panasonic in Europe. The cost pressures had eased, at least temporarily, customer requirements on quality and delivery continued to be met, and although thousands of jobs had been eliminated in the West, the manufacturing competence transfer was well on the way. The B case explains how this was accomplished.

Keywords
Outsourcing, Sourcing, Manufacturing, Consumer Electronics, High Technology
Settings
Europe
March 2000 - May 2005
Type
Field Research
Copyright
© 2005
Available Languages
English
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