Case Study

Panasonic Europe (B): Building a new competitive platform

6 pages
September 2005
Reference: IMD-3-1558

The radical strategy of shifting production capacity from West to East had been accomplished successfully. By early 2005, nearly 60% of the 9,000 manufacturing jobs in Europe were located in the CEE region–some moved from factories in Western Europe, some newly created–with Slovakia and the Czech Republic replacing Germany and the UK as the major manufacturing centers for Panasonic in Europe. The cost pressures had eased, at least temporarily, customer requirements on quality and delivery continued to be met, and although thousands of jobs had been eliminated in the West, the manufacturing competence transfer was well on the way. The B case explains how this was accomplished.

Outsourcing, Sourcing, Manufacturing, Consumer Electronics, High Technology
March 2000 - May 2005
Field Research
© 2005
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics