Case Study

ICI - Nobel's Explosives Company (Abridged)

16 pages
February 2002
Reference: IMD-6-0241

This is an abridged version of the case ‘ICI – Nobel’s Explosive Company’ (POM 170), with all reference to the Australian innovation expunged. The object of this case is not building on the Australian example, but rather to anticipate it. Thus, the teaching strategy for this case is different from that of the original case.

Keywords
Commodity, Services, Productivity, Production Management, Operations Management
Settings
June 1990
Type
Published Sources
Copyright
© 2002
Available Languages
English
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ICI - Nobel's Explosives Company (NEC)
By Robert S. Collins Michael L. Gibbs and Henning Von Spreckelsen
Case reference: IMD-6-0170 ©1995
Summary
John Clark, business manager of Nobel's Explosives explosives and accessories business, must decide whether to recommend the implementation of a new technology, developed by ICI Explosives Australia, for supplying explosives in bulk to the quarrying industry in the UK. Faced with declining demand in traditional markets, overcapacity in the industry, fierce price competition and low customer loyalty, the new technology represents an opportunity to differentiate a commodity product-offering through service enhancement. However, an assessment must be made of the impact the new technology will have on supply chain management within the business, the appropriateness of the current material planning and control system as well as the need perhaps to re-engineer the order-to-delivery process.
Reference IMD-6-0170
Copyright ©1995
Copyright owner IMD Copyright
Available Languages English
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Research Information & Knowledge Hub for additional information on IMD publications