Case Study

Grameen Bank (cartoon case)

4 pages
June 2010
Reference: IMD-3-2163

This graphic case study describes how Mohammed Yunus, a Bengaldeshi economist and banker, used his skills to serve the poverty stricken people in his country, specially the women. Yunus introduced microcredit and microfinance in Bangladesh and founded Grameen Bank to create a new market by innovating the value constellation. In 2006, Yunus and Grameen Bank were jointly awarded the Nobel Peace prize “for their efforts to create economic and social development from below”.

Learning Objective

Innovating through the creation of new value constellations.

Microfinance, Value Constellation, Service Management, Banking, Financial Services
Published Sources
© 2010
Available Languages
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