ATP Private Equity Partners (C) investigates the issue of getting access to private equity investment vehicles. While it would instantly become one of the largest private equity investor in Europe, ATP was worried it would not get access to the most prized funds because it had not been in the business long enough and was not perceived as a trustworthy “partner”. To increase its visibility and possible “worth” to the most sought after fund managers, ATP-PEP envisioned developing a direct investment program in Scandinavia, building on its extensive network of contacts there. This access to deals and entrepreneurs in a technology-advanced region of the whole would be used as a bargaining chip to get access to funds.
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