Case Study

Adidas: Leadership transition in 2016

7 pages
February 2017
Reference: IMD-7-1865

The case describes the situation of Adidas in 2016, including the retirement of Herbert Hainer and hiring of the new CEO Kasper Rørsted.

Learning Objective

The case describes the growth and evolution of Adidas as it competes in the sporting goods and athletic shoes industry.

Sports Equipment, Sports Footwear
World/global, Germany
Adidas, Consumer Goods, Sports Footwear, Consumer Goods, Sports Equipment
2015 - present
Published Sources
© 2017
Available Languages
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