Laurent Abadie


Chairman and Chief Executive Officer, Panasonic Europe Ltd.
Executive Officer within the Panasonic Corporation Ltd.


Laurent Abadie was appointed Chairman and Chief Executive Officer of Panasonic Europe Limited on 1st April 2009.

Abadie joined Panasonic France as Managing Director in 2004. The following year he was appointed Chief Executive Officer and, on 1st April 2008, Executive Officer within the Matsushita Electric Industrial Co Ltd. Group – as from October 2008 being known only under its brand name Panasonic.

Under the guidance of Abadie, Panasonic has led the French digital camera market since the first quarter of 2007 with its Lumix range. Panasonic has also climbed from 5th to 2nd place in the French plasma screen market under his leadership.

Abadie started his career at Sony France in 1981, joining the marketing department in 1988, and moving into the Corporate Management division in 1991. In 1997, he joined the management team of Sony’s Consumer Products division and two years later became the Managing Director of Sony France, and European Sales Manager covering mass distribution. He left Sony in 2003 to become a consultant at IDT.

Born March 1958, Abadie is a graduate of ISTEC (the Institute of Higher Education in Marketing and Commerce) and of the IMD (International Institute for Management Development) in Lausanne.

Abadie is married with three children and is passionate about Asian cultures and enjoys cooking and painting.