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    Your Strategic Thinking learning journey

    Activate your edge with impactful strategies

    Your Strategic Thinking learning journey

    Activate your edge with impactful strategies

    Master the art of strategic thinking

    IMD’s Strategic Thinking program is an engaging journey that will empower you with the tools and confidence to make impactful strategic decisions.

    Through many practical case studies, assignments, and insights from industry leaders, you’ll learn how to navigate uncertainty, adapt to dynamic environments, prioritize your actions, and drive meaningful transformation for your organization.

    The program is designed as an 8-week learning journey, where each week delves into a distinct topic and offers a blend of educational resources.

    Program overview
    Unit 1: Setting the stage for strategic thinking
    • Understand how the main program themes – diagnosis of the business environment, strategic choices, and alignment of the actions to create a focused effort – help you to become a better strategist.
    • Choose a real strategic challenge you need to resolve during the program
    • Meet your program coach and the participants.
    Unit 2: Assess the external environment
    • Conduct an external analysis, considering sustainability and technological disruptions such as AI.
    • Draw a value constellation to better understand how customers and other stakeholders will co-create value with your firm.
    • Define future markets strategically.
    • Engage with the case study to challenge your thinking about a world-famous company’s strategic choices over nearly 25 years (units 2 to 8).
    Unit 3: Assess capabilities and resources
    • Identify your organization’s resources and capabilities.
    • Thoroughly investigate how customer-centric your company is.
    • Assess your current and potential future competitive advantage.
    Unit 4: The strategic moves
    • Learn about bottom-line and top-line agile strategic moves, such as economies of scope and scale, customer-centric strategies, core extensions, digital, solution, and platform strategies.
    • Look into the past performance and assess a set of agile strategic moves to positively impact your future top- and bottom-line performance.
    Unit 5: The business model design
    • Use the Business Model Canvas to design business models that address your strategic challenge and leverage resources and capabilities.
    • Create a clear value proposition based on customer insights.
    • Innovate your revenue model.
    • Unlock the ‘magic triangles’ by finding meaningful matches between the value proposition, segments of customers, and revenue streams.
    Unit 6: Develop strategic initiatives
    • Define your must-win battles.
    • Define the set of the strategic initiatives to bring your strategic choices into reality.
    • Learn how strategic innovation helps organizations outpace competitors.
    • Defend and grow your core, expand your activities and create strategic options to respond to disruptive opportunities.
    Unit 7: Ensure aligned actions
    • Use the 7S model to investigate all dimensions of your organization and align them for the successful implementation of the chosen strategy.
    • Learn when empowerment works well to mobilize the teams and when it does not.
    • Create a concise and clear elevator pitch to explain your chosen strategy within just two minutes.
    Unit 8: Moving the organization forward
    • Learn how to run business while changing it.
    • Re-evaluate and redefine your role as a strategist as a lifelong learner.

    One-on-one coaching

    Throughout your online learning, an experienced IMD executive coach provides personalized support tailored to your goals and context. Your coach challenges your thinking, helps you navigate implementation barriers, and ensures you extract maximum value from the program. Interactions take place via video, in writing, and over the phone—flexible to fit your schedule.

    An online program participant having a coaching session via video - IMD Business School

    Your expert coach helps you:

    Navigate your specific challenges

    Address the real obstacles you’re facing in your organization.

    Translate concepts into action

    Move from theory to practical application in your work.

    Maximize your impact

    Stay focused on outcomes that matter to your role and goals.

    Maintain momentum

    Keep progressing even when priorities compete for your attention.

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    Power your learning with IMD’s AI Advisor

    Personalized AI support integrated into your learning experience — guiding you as you set objectives, complete assignments, journal insights, and apply concepts to your work.

    Smart support, available 24/7

    Real-time feedback, reflection prompts, and guidance— tailored to your role and work situation.
    100% aligned with your program

    Prompts tied directly to your curriculum and connected through all modules, helping you create an integrated outcome by the end.
    Two adaptive support modes

    Step-by-step for structured support, Adaptive for high-level guidance.
    Real outcomes, real impact

    Guidance to develop actionable plans grounded in your reality and ready to implement immediately.