Get your roadmap to transform your business
Digital Transformation Sprint
Get your roadmap to transform your business
Join IMD’s Digital Transformation Sprint and learn from digital pioneers through examples and case studies how to enhance performance in volatile, uncertain environments. Master the challenge of creating and sustaining organizational agility. Learn how digital disruptors disrupt and how to beat them at their own game. You will complete this Sprint with a roadmap for successful digital transformation.
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1Digital value drivers and response strategies
- Discover why digital transformation is so hard and how to gain competitive advantage.
- Where to play? Your best strategic choices.
- Individual assignment – your digital strategy.
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2Digital transformation execution
- Discover why the failure rate of digital transformation is so high.
- How to drive transformation through your organization.
- An effective 10-step framework: The Digital Transformation Orchestra.
- Individual assignment – apply the framework to your business objectives.
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3Digital and organizational agility
- Discover the “how” of digital transformation and why agility is your key to sustainable advantage.
- Explore the roots of organizational agility.
- Fast execution.
- Individual assignment – your digital business agility.
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4The future of digital transformation and digital ethics
- Discover how digital resilience helps you bounce back from major shocks like the pandemic.
- Ethical considerations related to your digital business.
- Corporate Digital Responsibility.
Including illustrations from: Amazon, Nestlé, Tesla, IQOS, Mastercard, Disney, Axel Springer, Richemont, Airbnb, We Work and the latest research from IMD “Global Center for Digital Business Transformation.”
Designed for busy executives looking to quickly upskill on key business topics without sacrificing their schedule.
You are looking to extract the most value from digital technologies and business models to map out your own successful transformation.
You are a small to medium-sized business owner, looking to create new forms of value for customers and wider stakeholders.
You are looking to gain inspiration from the digital disruptors to boost your own creativity and innovation skills.
Schedule overview
All live sessions are recorded and will be available for replay on the learning platform.
- Discover why digital transformation is so hard and how to gain competitive advantage
- Where to play? Your best strategic choices
- Individual assignment – your digital strategy
- How to drive transformation through your organization
- An effective 10-step framework: The Digital Transformation Orchestra
- Individual assignment – apply the framework to your business objectives
- Discover the “how” of digital transformation
- Explore the roots of organizational agility
- Individual assignment – your digital business agility
- Discover how digital resilience helps you bounce back from major shocks
- Ethical considerations related to your digital business
- Corporate Digital Responsibility
“I’ve distilled the most important things you need to know about digital transformation and packed it all into 15 days. Everything you need to respond effectively to digital disruption, because it’s not getting any easier.”
Michael Wade is the Professor of Strategy and Digital, and Director of the Global Center for Digital and AI Transformation. An expert in digital and AI transformation, he has published more than a dozen books and hundreds of case studies and articles on topics such as AI, digital business transformation, innovation, strategy, and digital leadership. In 2021, he was elected to the Digital Shapers Hall of Fame by a consortium of Swiss business media and in 2025 was named a Global AI Ambassador.
Wade helps organizations with the challenges of using digital and AI technologies to drive business value. His research shows that 87% of transformation programs fail to meet expectations, so his work focuses on identifying the mistakes organizations make and best practices to overcome them. What differentiates successful from less successful organizations is how good they are at integrating digital and AI technologies into a broader organizational and cultural transformation, he says. His work also covers ways to improve innovation and creativity, leading effectively in a digital age, and the link between AI and ethics….
Michael Wade is the Professor of Strategy and Digital, and Director of the Global Center for Digital and AI Transformation. An expert in digital and AI transformation, he has published more than a dozen books and hundreds of case studies and articles on topics such as AI, digital business…
Michael Wade is the Professor of Strategy and Digital, and Director of the Global Center for Digital and AI Transformation. An expert in digital and AI transformation, he has published more than a dozen books and hundreds of case studies and…
Technical Project Manager, IBM, Canada
This Sprint has equipped me with the knowledge and tools to run a digital transformation marathon! I am a fan of the faculty. His insights and teaching will remain with me for life.
Global Head of Growth Direct-to-Consumer, Philips, Amsterdam
Clear, engaging, fun, and easy to understand with insightful topics and teaching methodology.
Vice President, Americana Foods, Dubai, UAE
Sprint is so simple and so powerful!!! It gets you engaged and excited to practice the learnings! It’s an exciting journey and far above my expectations!
Principal Consultant/Senior Manager | GFT Group | Poland
Sprint is an inspirational booster. It’s a top-class, hands-on experience with engaging workshops, useful case discussions and a set of “ready-to-use” digital transformation tools.
Chief Executive Officer Zeramex/Dentalpoint | Switzerland
The online learning experience is outstanding. The mix between live sessions, online learning, and assessments are well balanced. It exceeded my expectations by far.
What is IMD Sprint?
IMD Sprint is a fast-paced online learning program delivered in short, highly engaging sessions. Each Sprint includes faculty-led, live virtual sessions (approx. 4 x 1h per week) as well as high quality pre-recorded multimedia content you can watch at your own pace. The total time commitment is approx 1-2 hours per day over 2 weeks. You receive IMD certification on successful completion.
How a Sprint works
After registration, you’ll gain access to IMD online learning portal to set up your profile and complete any necessary pre-work. On the program start date, you’ll be able to access the links to the live virtual sessions, review pre-recorded materials, engage with fellow participants, and work on your project (if applicable).
Interact with faculty and guest speakers
Engage with high-quality content, available to watch at your own pace
Gain insights from your cohort
Turn learning into your own action plan
