Harnessing disruptive change: The case of biofuels
The fledgling alternative energy industry was driven purely by vision and ambition. Both the entrepreneur (CleanCities) and the heavyweight (Reliance Industries) had thrown their hats in the ring and only time would tell which strategy would play out in the long run. The entrepreneur needed to develop a strategy to win in this David vs. Goliath setting and the case discusses elements of the entrepreneur’s strategy that focus on creating both a disruptive and social change with biofuels.
- Discuss disruptive change and social change
- Discuss how companies must harness various elements of the value chain to successfully counter obstacles in an undefined and fledging landscape/industry
2007-2008
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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