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    Case Study

    Between a rock and a hard place at RWH

    By Arnaud Chevallier
    4 pages
    August 2020
    Order this case study
    Reference: IMD-7-2186

    In the US, before performing surgery on a patient, a doctor first requests the patient’s insurance provider to approve the cost of surgery. To do so, the insurance company asks an expert to decide whether the surgery is necessary (make a “go/no-go decision”). Sandra is the CEO of RW Health (RWH), a startup that brokers a product (decisions on whether to authorize medical procedures) between suppliers (professors at partner medical schools) and clients (insurance companies). The demand for RWH’s service is growing rapidly, and Sandra’s biggest challenge is to deliver enough decisions. To increase its capacity, RWH recently signed an agreement with Major Medical School. However, last night, the director of MMS, informed Sandra that MMS would not be able to provide what it had contractually agreed to. What should Sandra do?

    Learning Objective
    • Structure the decision process
    • Identify a better overarching question for the decision
    • Generate innovative options
    • Identify appropriate criteria to evaluate the options
    Keywords
    Decision Making, Problem Solving, Strategic Thinking, Medical Diagnostics, Demand Growth, Contract Renegotiation, Evaluating Options, Strategy, Medical Diagnosis
    Settings
    United States of America
    Healthcare, Health and Medical Services, Finance and Insurance, Insurance
    Type
    Generalized Experience
    Copyright
    © 2020
    Available Languages
    English
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    Reference IMD-7-2352
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Nippon Telegraph and Telephone
    Industry Services, Telecommunications;Information Technology
    Available Languages English
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